AT FIRST I THINK ABOUT THE IDEA OF THE SHOOT, I VISUALIZED IT, THEN OF HOW I WANT TO PRESENT IT, WHICH IS THE STORY, THE PLOT, THE MEANING, THEN THE PEOPLE OR CAST, LOCATIONS, LIGHT, PROPS, CLOTHES .. 80% OF THE WORK IS DONE BEFORE THE SHOOT, THE WHOLE STORYBOARD OR MOOD BOARD. LESS COMMONLY IT IS DONE RIGHT ON THE SET, FRAMES ARE BORN ACCORDING TO FEELINGS.