Iconic Artist

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Alej Fernández

Las Palmas de Gran Canaria | Spain

BIOGRAPHY

What improves a photo is the light and above all a good teamwork, from the idea to the model. The whole team is important to me. It means everything, in the art of photography because it is more than just a passion. Right now it's my way of making a living and I love it. Less is more, is my rallying cry when creating art with photography.  I’d like to convey a different and daring vision in fashion. Concisely, my inspiration comes from observing images that catch my attention. Magazines and some companions that I love. There are not many references from well-known photographers. But if I adopt something to my workflow, it is David Bellemere and Ria Mort, their visions of fashion and the way they work. I also fancy Frida Kahlo. I am passionate about her life and her art. That sensitivity for everything. Some topics that I am currently working on are generating a personal photography project for male models and creating a personal book. The most difficult is the negotiation with the clients, and the one that they understand your art. Many obstacles and challenges, above all money to be able to go out where I live, since in the area where I live there is not so much opportunity to live and do what I love.